Stadtlohn, 16th January 2012
1. Turnover development hülsta
In the past fiscal year, hülsta has achieved a total turnover of 257.6 million €. In comparison to the previous year (253.8 million €), this is an increase of 1.5 %.
Following on from the positive turnover development in 2010, hülsta continued its growth trend in 2011. The domestic market showed continuous growth in all market sectors. The individual export markets showed a heterogeneous development.
In 2011, the brand manufacturer on average employs 1,260 staff.
2. hülsta continues to increase its brand awareness
The budget for advertising and sales promotion amounts to approximately 6.0 % of the turnover. As in the past, the brand communication is carried out on a national level in the international markets, primarily using adverts and inserts in print, interactive internet marketing as well as regional campaigns carried out by hülsta partners.
For many years, hülsta has been Europe’s best known furniture brand. (Source; Research now, Hamburg). The level of awareness in the German market is approximately 64%, i.e. hülsta has not only extended its leading position in 2011, but also considerably increased the gap towards all other furniture manufacturers. The level of awareness of approx. 80% in the premium segment is even higher. (Source: Institute for opinion polls, Allensbach).
3. Production site
Since the foundation of the company, the entire hülsta product portfolio has been manufactured in the Western Münsterland. This is due to the high quality standards and exceptional individuality of the hülsta products.
The hülsta headquarters and marketing centre are located in Stadtlohn. The hülsta brand collection is continuously presented on more than 6000 m² of showroom space, providing trade partners, media representatives and consumers with comprehensive information about the latest interior design trends.
In Germany and abroad, hülsta products are sold by competent furniture retail partners.
4. Outlook
Over the coming years, hülsta will consistently extend its positioning as a premium brand. It focuses particularly on the constant development of fascinating product innovations as well as on national brand communication and a strong advertising presence of the key hülsta values: quality, individuality and sustainability.
hülsta Management,
Michael Espenhahn
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